So your a company seeking the wisdom of a third party for your impending entry to the world of social media, the question is Does your potential provider get it?
Looking at organizations around here (Halifax, Nova Scotia) and the general opinion is no. There seems to be limited understanding in this space with a lot of companies learning about social media, testing the waters and learning from their mistakes (well, one hopes they learn anyways). Like Internet Marketing in this region companies are flocking to Social Media and adding it to their stable of offerings, it is the new bandwagon for the next few months and more jump on every day.
How do you find a company or consultant that can effectivly lead you into the world of social media? Well there is nothing like seeing how these companies operate in the space, get the potential provider to go through their plan of action for their own business. If they can’t do it for their own business then they probably can’t do it for you.
Some areas of interest, targets and outcomes or really just something to think about.
Community Outreach- Putting your business out there and talking with the Social media community to build awareness of your message through communities, bloggers and create relationships with the influencers in related social networks. Think about it, everyone online is involved in social media in one way or another.
Content optimization – Optimize existing web-pages and content-including video, press releases, inter-actives and web content- to maximize re-distribution and discussion. Keep people up to date, notified and give them the chance to be involved. An involved community could lead to product or service improvement, leading to increased revenue.
Monitoring and Reporting- Managing all campaigns takes diligent monitoring to maintain the quality of information and effectiveness. Its all about listening and reacting. One misstep could be costly, listening could be the difference in a good year and an amazing year!
What are the advantages?
Increased Revenue- The more eyeballs that see your message and the more often they see it, the more opportunity there is for them to hear you and get engaged.
People are listening- Focused interest and increased user engagement returns in user loyalty and higher traffic as well as increased revenue.
This is just a basic overview, it gives a rough idea of the pitfalls and the benefits to social media if executed properly. Find a professional that can design and execute an effective social media strategy that works and will provide measurable benefit to your business.