Looking at The Government of Nova Scotia’s Pomegranate Phone and I can only come up with “Interesting” to say the least. Actually I could say more regarding my initial thoughts… Once I heard what was spent numerous words were popping into my mind. So $300k get you a website and while the site is visually appealing I honestly believe there was a better use of $300,000 in tax payer money. This flashy, bloated waste is novel at best and primarily highlights the flash skills of a local designer.
The big question is, Will it work? Judging by first impressions I would take a guess and say no. If you were a random user with no previous knowledge of this site and stumbled across it, you would think it was a joke. If you are lucky enough to find the website and as discussed online, odds are you will end up leaving without seeing the hidden content.
Now the Government has kindly come out with some numbers, saying 20,000+ people have been to the site. Well no kidding, tax payers are looking at it and going WTF? The traffic they are getting is from the social media exposure and criticism. It would actually be interesting to see the actual stats on this project, wouldn’t surprise me if it was 20,000+ hits (and you know what I think of them).
Anyways the $300,000 Pomegranate Phone seems more like a cash handout than a worthwhile campaign. Users in social media are largely not impressed and a quick search with MediaBadger has turned up hundreds of negative views on this waste of money.
Some of the noise has been taking place on sites like Twitter, Facebook, local media and others. Check out what people are saying on Twitter.