So you’ve made the decision to implement Web analytics. Or perhaps marketing is providing some colourful dashboard reports for use in management meetings, but you’re wondering about more than just campaign successes. Web analytics are your organizations best Leading Indicator for metrics and benchmarking.
There are a lot of Web analytics services out there, from free Google Analytics to paid for, installed-on-server software applications. You can have colourful dashboards and cut the numbers every which way from Sunday. But what about Social Media? There are not really any standards for basic Web analytics beyond the generally accepted Page Views, …
Key Performance Indicators or KPI’s as anyone who has implemented them or is responsible for their ongoing management can tell you, are painful at the best of times. But KPI’s can play a vital role in the strategic management of an organization large or small. One of the biggest challenges with KPI’s is where the metrics …
So your a company seeking the wisdom of a third party for your impending entry to the world of social media, the question is Does your potential provider get it?
I haven’t been blogging in a few days and I haven’t really been blogging about topics/companies/people lately. Anyways I was reading the newspaper today and noticed something in one of the stories. A company referencing hits as a key traffic indicator and really I’d like to point out something hits don’t mean a thing. Take …
Website Hits? Mean nothing unless you move the S to the front Read More »
