Web Analytics, Monitor and React.

So you’ve made the decision to implement Web analytics. Or perhaps marketing is providing some colourful dashboard reports for use in management meetings, but you’re wondering about more than just campaign successes. Web analytics are your organizations best Leading Indicator for metrics and benchmarking.

Measuring Social Media: An Approach

There are a lot of Web analytics services out there, from free Google Analytics to paid for, installed-on-server software applications. You can have colourful dashboards and cut the numbers every which way from Sunday. But what about Social Media? There are not really any standards for basic Web analytics beyond continue reading…