Sales is, for the most part, an ongoing, time-sensitive measurable. On a daily, weekly, monthly and quarterly basis a CEO is always looking at the sales numbers. Because the purpose of a business is to make a profit. Otherwise you’re a charitable organization. I’ve seen a lot of expectation that because Social Media seems to…
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The Web Frees Up The IT Budget
Time to build that onerous software application and deploy it across the Enterprise network. That means a big budget expenditure, RFP’s, vendor evaluations, securing project leaders and developers and massive project management plans and on and on. This is about to change. In fact, soon it won’t be about programmers at all, and frankly, as…
Why Traditional Companies Fail With the Web
A company builds a website, they build it to sell products directly or generate leads for the sales team, perhaps to communicate financial results to shareholders. Performance is measured in unit sales or leads generated. Yet this is a failure today. Some companies do the same, and don’t experience expected mass growth in sales and…
Why CFO’s Should Care About The Web
CFO’s, VP Finance, Comptrollers… they all have a fundamental interest in their company’s online activity which is essentially “how much is it costing and are we making money?” which is the most critical concern. But the answer to those questions isn’t as simple anymore. Fortunately, as complex as the answer is, there are reasons, and…
Putting a Value on Website Design Budgets
A number of clients have asked “what’s the cost of a website?” There’s a loaded question. Design on the Web is as important as packaging design, product design and corporate identity. This is becoming increasingly so. The value of good website design is in some ways subjective. Website design implies more than just the “graphic”…