Pay-Per-Click advertising is not as easy at it used to be. Yet it’s become a vital component of an overall marketing strategy. Over 40% of Fortune 500 companies are increasing their online advertising spend in 2008 according to an eMarketer survey. That’s billions of dollars. Ad words can be found in search results, on blogs, …
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Ever since moving back to Canada and kicking off the new job, social media has almost taken a back seat to my insane work schedule. Never ending work, travel and more work. Need to find the happy medium and get back into the swing of things here on the blog and on the likes of …
For decades the role of PR professionals and communicators/marketers has been to shape the corporate message; whether it be for a press release or marketing campaign. The professionals did the research and prepared the message and off it went to any combination of newspaper, wire service, television, radio…it was put out there and it pretty …
Many organizations value the corporate or organizational Website; they understand it is an excellent communications tool and may generate some business. Unfortunately, many organizations struggle with how to incorporate and to what extent to incorporate, the Website into their corporate strategic planning. This goes for any size of business and government. The fundamental issue starts …
