Your taking the leap, your going to allocate a portion of your marketing spend to advertising on the internet. Pay per click the most obvious choice is also probably involved in the most internet marketing blunders I’ve seen. For some reason companies think if they throw money at it success will follow, when really there are steps that must be taken to ensure your foray into PPC is worthwhile. What are some of the biggest issues I see on a regular basis, the margins and data. Read the rest of this entry →