Internet Advertising and Click Fraud
Lately I’ve been getting more requests from clients to talk with them on the ever important issue of click fraud and the negative effects it has on businesses. In most cases the first question raised is “What is click Fraud” and I would say the shortest to the point answer is “The act of purposely clicking ad listings without intending to buy from the advertiser.” Continue reading »
Click Fraud …. What do you do?
Every day businesses are affected by click fraud, is your business one of them? More than likely you have or are being affected by click fraud.
Estimates are now in the billions of dollars annually, yes billions. Businesses each year lose billions to click fraud and only a small portion of them take action and attempt to stem the loses related to this growing epidemic. Last year I worked with a company that had major loses, with one month seeing an entire ppc budget being lost to click fraud. Continue reading »
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