The majority of businesses and organizations view the Web simply as a marketing channel and therefore focus on the two priorities of marketing – get and keep customers. Rightly so. If a business isn’t generating a profit then it’s a charitable organization, not a business. But the Web brings greater value to a business than …
Your taking the leap, your going to allocate a portion of your marketing spend to advertising on the internet. Pay per click the most obvious choice is also probably involved in the most internet marketing blunders I’ve seen. For some reason companies think if they throw money at it success will follow, when really there …
Social media has become the communications channel of choice for many people and companies, the medium to criticize while hiding a users true identity, a source for business opportunities and new friendships. I have had the pleasure of experiencing all facets of social media, from new friendships to the bizarre digital stalkers (the oddities). Social …
Seems most businesses are looking at Social Media as a marketing and/or customer service channel. Is this too narrow a view? Is something being missed that could add even more value to the brand than just marketing? Based on our conversations and clients, we think so. What do you think?
Pay Per Click (PPC) is a fast way to promote your website for a particular time and for a targeted keyword whereas SEO is a process to optimize your website to generate targeted traffic through organic search results. Both are popular sources for increasing awareness and visibility but which one is more fruitful in terms …
