Web Analytics, Monitor and React.

So you’ve made the decision to implement Web analytics. Or perhaps marketing is providing some colourful dashboard reports for use in management meetings, but you’re wondering about more than just campaign successes. Web analytics are your organizations best Leading Indicator for metrics and benchmarking.

So you’re going to advertise on the internet?

Your taking the leap, your going to allocate a portion of your marketing spend to advertising on the internet. Pay per click the most obvious choice is also probably involved in the most internet marketing blunders I’ve seen. For some reason companies think if they throw money at it success will follow, when really there …

So you’re going to advertise on the internet? Read More »

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