I haven’t been blogging in a few days and I haven’t really been blogging about topics/companies/people lately. Anyways I was reading the newspaper today and noticed something in one of the stories. A company referencing hits as a key traffic indicator and really I’d like to point out something hits don’t mean a thing. Take the word hits and move the S to the front and you have the value of hits.
A more accurate measure of web traffic is how many page views a web site has. Hits are useful when evaluating the requirements of your server, depending on the number and size of files which need to be transferred for one request. Servers should be tested to make sure they meet throughput targets (they should be capable of processing a certain amount of ‘hits’ per second).
Anyways it obvious some people are still behind the times and not keeping up.
Looking for another perspective on the Hits game, Visit Joel Kelly’s blog (Ad Pro @ Cosette). Great blog entry, Give it a read!