I saw an add for the Pom phone today and thought it looked nice enough to click through. I then thought “wtf?” when I noticed the coffee brewing option. I’m the type of person that plays around with mystery sites in order to find out who or what has made ‘em and for what purpose. I have to say that I stumbled on the true purpose by sheer luck and patience (since the flash was taking a long time to load in my browser.)

After I stumbled onto the Nova Scotia bit I sent the site to a friend who never once stumbled on the link to Nova Scotia. He assumed it was a well made joke or part of some obscure ARG that neither one of us had heard of.

That said, I think it’s great idea but the site really really REALLY needed a cleaner, linear interface funneling even the most lost user into the end point (ie. Nova Scotia.)

An interesting concept that goes too deep before the aha. And yes, faboulous creative thinking, intriguing stuff to explore but that none the less takes way to much time for the curious or even for the committed, like me. Needed to get to come to life faster, and as one poster commented, integrate the brand upfront. Or maybe cut it up into samller chunks for different purposes, different demographics of markets; thus you could be more targeted, tighter and get to the come to life faster.

And oh my gosh limitbreaker — I read your comments in a state of, oh what’s the word?….let’s just say, I am incredulous that this site/blog can garner such frustration. You have definitely taken the come to life moto to heart lol

I totally agree with your post. I think its a horrendous campaign idea – draw people in with a new phone than entice them to come to Nova Scotia?

As a friend of mine put it “the people who propose these campaigns must be some sllliiiiick talkers.”

As for Ken – man you are a hater. If you dislike Robert so much why do you take the time to post on his blog? You must have an AWESOME life.

Cheers,
Andrew