Comments on: The Commodotization of Search Marketing? http://www.snell.ca/the-commodotization-of-search-marketing/ Fri, 08 Oct 2010 20:07:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kyle Racki http://www.snell.ca/the-commodotization-of-search-marketing/comment-page-1/#comment-558 Kyle Racki Sun, 02 Aug 2009 03:01:56 +0000 http://www.snell.ca/?p=226#comment-558 I think commoditization in this case occurred when the service became in such high demand that it forced companies who make websites to learn it and add it to their list of services. Most/all businesses who have websites don't know the first thing when it comes to SEO, how results are obtained, or even that there is an SEO industry of professionals -- all they know is they want to be first on Google when people type my name or product. That being said, communications agencies who say they do SEO need to be more specific. Do they build sites with standards allowing the content to be easily indexed by bots? Do they implement link-building strategies? Keyword research? Web copywriting? SEO has become so broad a service, that you can now have sub-specialists. But it's funny, you still have dinosaurs out there who think they are SEO experts because they know how to stuff poorly chosen keywords in tags. Not sure if I'm adding to your post, or just rambling - but great post by the way! I think commoditization in this case occurred when the service became in such high demand that it forced companies who make websites to learn it and add it to their list of services.

Most/all businesses who have websites don’t know the first thing when it comes to SEO, how results are obtained, or even that there is an SEO industry of professionals — all they know is they want to be first on Google when people type my name or product.

That being said, communications agencies who say they do SEO need to be more specific. Do they build sites with standards allowing the content to be easily indexed by bots? Do they implement link-building strategies? Keyword research? Web copywriting?

SEO has become so broad a service, that you can now have sub-specialists. But it’s funny, you still have dinosaurs out there who think they are SEO experts because they know how to stuff poorly chosen keywords in tags.

Not sure if I’m adding to your post, or just rambling – but great post by the way!

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