Used to be that the IT guys ran the Web decisions at the company. They were the ones who could install and maintain the server and keep things running, changing DNS settings and ensuring things ran smoothly. Then around 1999, the marketing folks got a foot further in the door. By 2003, marketing was solidly entrenched. In online businesses, marketing had held sway for much longer. But the underlying technology has changed drastically in the past few years. Today, even a large enterprise can have non-technical people set-up, maintain and operate a complex website with many engagement tools and applications. So who should be setting Web policy for the company? Marketing? It? Finance? HR? Read the rest of this entry →

Have you ever wondered what results in high conversions? Is it a successful marketing campaign, lot of search engine traffic, clicks on ads, or hundreds and thousands of back-links?

Well, in reality all the above-mentioned things can only drive a lot of traffic to your blog/websites, but it will never improve the conversion rate. The most important aspect behind higher conversions is an SEO-friendly web design. We’re not talking about the on-page SEO and working on Meta tags (you must have done it already, if you’re getting high traffic), but rather about the importance of using the right fonts, ad placement, and user-friendliness of the website. Read the rest of this entry →

Well I got bored and decided to simplify my web presence. Nothing flashy or overwhelming just a simple web presence.

I also needed to re do the site since the launch of Intevix. This business is taking up more and more of my time as we continue to develop our products and consulting services. Actually a lot of what I did here is now being done via intevix and if we don’t offer a specific service or solution we have more than likely have am local partner to provide the professional services required by businesses.

Anyways thats all for now. I am working on my next great blog entry …. Gotta keep people on their feet!