Gone are the days when you could rank high in Google and other major search engines with loads of directory submissions and article marketing. During early times, blog comments provided valuable back-links and made life easy for the SEO folks to improve the page rank and overall performance of the site pretty quickly.

As a matter of fact, folks used to even run extraneous blog commenting campaigns, doing up to 100+ comments on a daily basis to quickly gather valuable back-links, drive more traffic and rank higher in the Google search results. Read the rest of this entry →

Have you ever wondered what results in high conversions? Is it a successful marketing campaign, lot of search engine traffic, clicks on ads, or hundreds and thousands of back-links?

Well, in reality all the above-mentioned things can only drive a lot of traffic to your blog/websites, but it will never improve the conversion rate. The most important aspect behind higher conversions is an SEO-friendly web design. We’re not talking about the on-page SEO and working on Meta tags (you must have done it already, if you’re getting high traffic), but rather about the importance of using the right fonts, ad placement, and user-friendliness of the website. Read the rest of this entry →

Well, never really. One of the challenges faced by many organizations is that they only implement SEO by campaign, say for a particular microsite or just to get rankings up under key terms and keywords. Then they take a look at all the time and money they’ve spent and may think a) we’re done now and b) we can’t keep spending like this. Well, sort of. The key is to look at SEO as part of a whole in your marketing efforts and how it relates not just to marketing the site, but the tie-ins to the other parts of your company. There are some other key considerations and it all has to do with planning. Read the rest of this entry →

After reading blog posts, comments and getting feedback on some SEO hacks I decided to run through a few SEO myths that seem to be popular.

It’s all about meta tags – In the 1990’s, search engines used meta tags to rank Web sites. Because site developers began to manipulate the system by loading misleading keywords or by “keyword stuffing,” Some search engines now discount or ignore them due to their irrelevant nature. Read the rest of this entry →