Your taking the leap, your going to allocate a portion of your marketing spend to advertising on the internet. Pay per click the most obvious choice is also probably involved in the most internet marketing blunders I’ve seen. For some reason companies think if they throw money at it success will follow, when really there are steps that must be taken to ensure your foray into PPC is worthwhile. What are some of the biggest issues I see on a regular basis, the margins and data. Read the rest of this entry →

Back in London (the UK for those that were not aware) and have been going full on 16+ hours a day since taking on the CMO role at a fantastic start up (www.medicanimal.com). From meeting and socializing with Google in Dublin Ireland to meeting with some of the largest portals in the world, this role is a continuous challenge and one that I am enjoying. Read the rest of this entry →