Your taking the leap, your going to allocate a portion of your marketing spend to advertising on the internet. Pay per click the most obvious choice is also probably involved in the most internet marketing blunders I’ve seen. For some reason companies think if they throw money at it success will follow, when really there are steps that must be taken to ensure your foray into PPC is worthwhile. What are some of the biggest issues I see on a regular basis, the margins and data. Read the rest of this entry →

Not sure if the post title is appropriate however this post will be looking at search and when I say search I mean the web based stuff.

Now for the last couple of days I’ve been hearing and reading about Cuil.com and its enormous index, however I think they totally missed the mark and blundered their own launch. While they are touting their ability to collect data, they somehow forgot about presenting the data in a relevant manner. Current searches on the Cuil.com site are terrible and in some cases irrelevant, The results layout is terrible and they basically have managed to trip running out of the gate. Read the rest of this entry →