Lately I’ve been getting more requests from clients to talk with them on the ever important issue of click fraud and the negative effects it has on businesses. In most cases the first question raised is “What is click Fraud” and I would say the shortest to the point answer is “The act of purposely clicking ad listings without intending to buy from the advertiser.” Read the rest of this entry →

Like any normal day I read the Technology section of the Globe and Mail (one of many things I read) to try and stay on top of the ever changing technology landscape in Canada and in this mornings issue I notice “Virgin USA introduces unlimited calling”. This isn’t just any unlimited calling, it’s national and it is only $79 a month. So as I sit here thinking further about this great offer available to the US consumers I realize that our Canadian system is so far behind. Read the rest of this entry →