Pay Per Click Management

Are you looking to advertise online with pay per click marketing? Are you seeking professional pay per click management services from a professional with a proven track record in pay per click marketing?

Working with me I offer a fully managed pay per click management service, I do the work but you stay in control at all times with real time access to all of your statistics and advertising campaigns. Working with companies in Canada, the US and throughout Europe I develop and execute successful pay per click marketing campaigns.

Contact me today to discuss your online advertising needs or complete my request form and I will get back to you within 24 hours (Monday – Friday).

The core components of the service are:

  • Keyword Selection
  • Advert Copy
  • Channels & Targeting
  • Bid Management
  • Landing Pages
  • Reporting and Analytics
  • ROI (Return on Investment)

    • What’s involved in pay per click management?

    Keyword Selection | Not all keywords are equal!

    I will help you find the right keywords for your campaign. We recently increased the ROI for a customer by switching them from small numbers of very expensive, high traffic keywords to a large number of cheaper keywords. This so-called “long tail”approach also resulted in a higher click through rate as the new keywords were less competitive.

    Advert Copy | Creating Ads that work!

    Recently a client saw their click through rate double when I re-wrote their adverts to make them more relevant to the search terms. It is usually the case that a very large number of different adverts are required and although this is a lot of work to write and manage the results make it very worthwhile.

    Bid Management | You don’t need to spend the most to be #1

    Bid Management, understanding how search engines display ads and the systems will result in effective bid management. You don’t need to spend the most to be #1.

    Reporting and Analytics | Without it, you can’t effectively advertise!

    Analytics is important to managing your PPC campaigns and their effectiveness. With each client I deploy analytics to ensure the campaigns success.

    Landing Pages | Where are people going after they click?

    If the potential customer isn’t being sent in the right direction, your most likely wasting money. You want to convert those clicks.

    ROI | It better be good, otherwise your wasting money!

    Create, Manage and Measure, then Rinse and Repeat. PPC much like SEO is a constant work in progress. Not done right and you could be loosing money.

    PPC Management Costs

    PPC Management costs can vary based on the account size. Costs are calculated on the total spent and the fees can vary from 8 – 14%. There are other options available such as fixed rate services and commission based options for e-tailers.

    Typical monthly budgets I work with start at $25,000 (£15,000).

    PPC is a constant process. Research > Design > Deploy > Monitor – and repeat. With proper tracking and analysis, PPC can be successful. Let me help you get your business advertising online!