Are you looking to advertise with pay per click advertising on one of the major search engines? Are you seeking professional ppc management services from a professional with a proven track record in ppc management? Working with me I offer a fully managed pay per click management service, I do the work but you stay in control at all times with real time access to all of your statistics.

Contact me today to discuss your online advertising needs.

The core components of the service are:

- Keyword Selection
- Advert Copy
- Choosing Websites
- Bid Management
- Targeting
- Managing Click Fraud
- Landing Pages
- Reporting and Analytics

Keyword Selection

I will help you find the right keywords for your campaign. We recently increased the ROI for a customer by switching them from small numbers of very expensive, high traffic keywords to a large number of cheaper keywords. This so-called “long tail”approach also resulted in a higher click through rate as the new keywords were less competitive.

Advert Copy

Recently a client saw their click through rate double when I re-wrote their adverts to make them more relevant to the search terms. It is usually the case that a very large number of different adverts are required and although this is a lot of work to write and manage the results make it very worthwhile.

Choosing Websites

Choose which websites to buy PPC adverts on is much more complex than conventional media buying because the choice of media is literally millions of times greater. It is a vital decision to make and the default choices in Google and Yahoo! Search Marketing will not usually offer the best results.

Bid Management

Bid Management is an area were I have particular expertise through years of experience, study and targeted training. Google sells its PPC adverts through a Vickrey second price auction. All of this theory does have some very practical uses and we can often reduce your spend through avoiding the “winner’s curse” which is the term economists use to describe the way that the winner of an auction will tend to have overpaid.TargetingAdverts can now be targeted by country and also often by region or city. This can allow very precise and powerful adverts with local appeal.

Managing Click Fraud

It is a sad fact that there is a lot of click fraud and virtually every campaign will be affected by it and some point. Fortunately I have experience of identifying click fraud as soon as it happens and in negotiating refunds and compensation payments from the PPC vendors.

Landing Pages

I have increased conversion by developing targeted landing pages which are closely based on the adverts and keywords that brought the visitor to your site. A common mistake is to use the adverts to bring traffic to a home page or other generic page.

All Search Engine Marketing services I offer:

Benchmark Reporting
Search Engine Optimization
Online PR

For all your online marketing needs contact me.Working from Edinburgh Scotland, Pictou, New Glasgow and Halifax Nova Scotia, I service clients all accross Canada and in 11 other countries.