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Posted by on November 27, 2007


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The greater part of websites found on the internet today do not fully use search engine optimization or SEO, this fact alone could boost your own ranking. To get a higher position in the search engine results, You can put a focus on your site by using both on-page and off-page optimization.

Not being able to physically see your webpage and read the content, search engines rely on the algorithms they have programmed to determine page relevance. When searching your site they can be confused by flawed design and irrelevant code. Make it easy for search engines to understand what your webpage is about, the use of meta tags is imperative to achieve this.

Keywords play a major part in on-page optimization. Use them in the title tag, description tag and header tags. Remember not to keyword spam using keyword density to keep this in check. Many times you will get ranked for keywords in your content that you did not intend to. This is why relevant and original content must be used by you. It is all about description, creating it for your visitors and the search engines so they know what the page is concerned with.

Off-page optimization is primarily incoming links to your website and the relevance and ranking of these incoming links. What this means is, the incoming links should be arriving from websites in the same theme as your own website and the page rank of these links will obviously be taken into consideration. The easiest and best way of getting incoming links is to contact relevant sites and directories and request inclusion to their links page. The more requests you put out there the more incoming links from a high page rank website there will be directed to your website.

You can also do reciprocal linking with other webmasters in the same niche or theme of your website, although this can be very disheartening but very productive. Of course you will have to have quality content if you are wanting reciprocal links. Having quality content will bring you loads of links, as they say “content is king”, going further “quality content is king”. Everyone rates content, consider the last article you read or the last webpage you looked at, did you read all the content on the page? That is quality content.

Search engine optimization in conclusion is, remembering that search engines can’ t physically read your web pages. Optimization of your web pages and the use of meta tags should be remembered. Meta tags are very important for the engines to be able to determine what your web page is about. Also, content is important for both visitors and search engines. It must make sense to both. Links to your website and web pages will determine that your site is an authority in the particular theme or niche you are targeting, therefore it will rank higher in the search engine results, putting your website in public view every time that keyword or phrase you optimized for is typed into the search engines.

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