Gone are the days when you could rank high in Google and other major search engines with loads of directory submissions and article marketing. During early times, blog comments provided valuable back-links and made life easy for the SEO folks to improve the page rank and overall performance of the site pretty quickly.

As a matter of fact, folks used to even run extraneous blog commenting campaigns, doing up to 100+ comments on a daily basis to quickly gather valuable back-links, drive more traffic and rank higher in the Google search results. Read the rest of this entry →

Search Engine Optimization (SEO) is a vital part of your Web marketing best practices. We’ve done enough audits for clients on SEO campaigns and their SEO strategies, and the companies that implement SEO projects to notice an interesting factor. We call this SEO Anxiety. It happens just about a day or two after an SEO campaign or project concludes and often several weeks later. SEO Anxiety is usually found at senior management levels by CFO’s, CEO’s and SVP’s who know an SEO project, perhaps very expensive, is underway. So what is SEO Anxiety? Read the rest of this entry →

If your objective is to build a successful web site then remember that content is important, very important. Without content no one will stay on your site long enough for them to find out what your all about. Building a web site based on your passions, business, or anything really is what will give you the enthusiasm to write excellent content for your web site. Read the rest of this entry →