Pay Per Click (PPC) is a fast way to promote your website for a particular time and for a targeted keyword whereas SEO is a process to optimize your website to generate targeted traffic through organic search results. Both are popular sources for increasing awareness and visibility but which one is more fruitful in terms of profitability and time consumption, has always been a topic of debate.

PPC has more admirers as it follows the rules of traditional advertising. The result is quick and can be tracked easily. In a recent study based on conversion rates i.e. converting leads or site traffic into sales, it’s established that SEO is ahead in conversion percentage because of the quality of content provided by SEO writers and its wide scope of availability on web. While in average order value and on-site time consumption PPC stands out as an all time winner. Along with that PPC is the first choice for a quick online presence and immediate feedback. Also, PPC is ideal when there is no ramp up time, no pipeline projects or when one wants to introduce some trial projects. Read the rest of this entry →