The Web Frees Up The IT Budget
Time to build that onerous software application and deploy it across the Enterprise network. That means a big budget expenditure, RFP’s, vendor evaluations, securing project leaders and developers and massive project management plans and on and on. This is about to change. In fact, soon it won’t be about programmers at all, and frankly, as CIO or COO you won’t care really what the “technology platform” is. Or where it is. Okay, maybe you’ll care where it is. With Cloud Computing, Social Media Applications and Web 2.0 technologies a fundamental shift is occurring in business thinking about IT infrastructure and costs. Continue reading »
Why CFO’s Should Care About The Web
CFO’s, VP Finance, Comptrollers… they all have a fundamental interest in their company’s online activity which is essentially “how much is it costing and are we making money?” which is the most critical concern. But the answer to those questions isn’t as simple anymore. Fortunately, as complex as the answer is, there are reasons, and ways, to measure how those questions are answered. Continue reading »
Putting a Value on Website Design Budgets
A number of clients have asked “what’s the cost of a website?” There’s a loaded question. Design on the Web is as important as packaging design, product design and corporate identity. This is becoming increasingly so. The value of good website design is in some ways subjective. Website design implies more than just the “graphic” element of a website. It must also include User Interface (UI), the “tools” that may deployed on a site to invite participation and sales conversion, the type of business model and the backend of the site. The “technology” that makes everything work. Here are some guidelines in determining what value you want to put on site design when seeking quotes. Continue reading »
SEO Packages (UK)
Starter SEO Package – (£599 Per Month)(3 month minimum)
- Number of Keywords / Phrases targeted: 5
- Keyword/Phrase identification / analysis
- Meta Tags Composition (5 Pages)
- Manual/Automated Submission to TOP search engines and directories
- Site Map (if not present in design)
- Link Resource page
- Monthly Search Engine Ranking Reports
- Re-submissions whenever required based on ranking report
- Analytics Installation
- Reduced PPC management fee
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Professional SEO Package – (£1199 Per Month)(3 month minimum)
- Number of Keywords / Phrases targeted: 10
- Keywords/phrases research and analysis
- Meta Tags Composition (15 Pages)
- Manual /Automated Submission to TOP search engines and directories (15 Pages)
- Monthly Search Engine Ranking Reports
- Monthly Log Analysis
- Resubmissions whenever required based on ranking report
- Research on your website’s Industry
- Submission of your site to Top Search Engines
- Site Map (if not present in design)
- Link Resource page
- Analytics Installation
- Reduced PPC management fee
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Enterprise SEO Package - (£1,899 Per Month)(3 month minimum)
- Number of Keywords / Phrases targeted: 30
- Keywords/phrases research and analysis
- Meta Tags Composition (30 Pages)
- Manual/Automated Submission to TOP search engines and directories (30 Pages)
- Monthly Search Engine Ranking Reports
- Resubmissions whenever required based on ranking report
- Monthly Log Analysis for Web Traffic Analysis
- Manual submission to Top Country-specific search engines & directories (Homepage in 10 Search Engine Max.)
- Reciprocal linking to build your link popularity campaign
- Site Map (if not present in design)
- Link Exchange page
- Analytics Installation
- Reduced PPC management fee
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All Prices are in Canadian Dollars.
Who’s message is it?
For decades the role of PR professionals and communicators/marketers has been to shape the corporate message; whether it be for a press release or marketing campaign. The professionals did the research and prepared the message and off it went to any combination of newspaper, wire service, television, radio…it was put out there and it pretty much stayed that way. The corporation could control the message. Not anymore.
Those heady days of crafting The Message and then watching a successful campaign take hold in traditional media are fading away with the advent of Social Media and the Social Web. The message truly belongs to the masses now. This puts entirely new spin on “the medium is the message.”
A PR pro can spend hours painstakingly crafting the key message(s) for a press release or an ad creative doing the same for a new ad campaign. The client approves The Message, the team is prepped, the ad buy or wire service selected and off goes the message into the public doman. With the Web today, anything in text, audio or video format will end up on the Web. Once it’s there, it’s fair game for anyone to re-purpose. If it’s really good or really bad, it will be re-purposed. How? That’s up to the imagination and capabilities of the people who want to re-purpose it. This is where control is lost and “guiding” becomes the only option.
Your message may be edited in completely unpredictable ways. The Message may be turned into a parody, put into a mash up or simply sent all over the Web. If the re-purposing is interesting enough, it may end up back on television in news coverage or on the radio or a podcast.
Sometimes this may not happen at all. That can be both good and bad. Maybe the message didn’t appeal to the target or they didn’t think it needed changing. Perhaps the message was so well crafted it simply spread virally, which is excellent. But even having your message re-purposed is good, as long as it still carries back to you and is positive. If it’s negative, there isn’t much you can do. Sometimes you migh have legal recourse. This does not happen very often however.
There are strategies to manage your message (not control it) and thinking about how your message might be adopted once it hits the public domain is good practice – but don’t spend too much time fretting over it, you’ll be on the valium far too quick. This is yet another example of how Social Media is shifting the old rules of the communications game. It’s not your message anymore.
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