Why Traditional Companies Fail With the Web
A company builds a website, they build it to sell products directly or generate leads for the sales team, perhaps to communicate financial results to shareholders. Performance is measured in unit sales or leads generated. Yet this is a failure today. Some companies do the same, and don’t experience expected mass growth in sales and think their Website has failed, so they cut the budget. Yet some companies excel on the Web, but they have done something that many companies still don’t do. What is it? What is the key missing element in why many companies view their websites or web efforts as failures or only marginally successful? Continue reading »
Web Strategy Vs. Corporate Strategy
Many organizations value the corporate or organizational Website; they understand it is an excellent communications tool and may generate some business. Unfortunately, many organizations struggle with how to incorporate and to what extent to incorporate, the Website into their corporate strategic planning. This goes for any size of business and government. The fundamental issue starts with the nature of the approach – which is thinking about the corporate website and how the corporate site fits in with corporate strategy. This needs to change.
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