Is Social Media Part of an SEO Strategy?

SEO companies will tell you that Social Media should be a key element of your SEO strategy. This could be a huge mistake that  leads to damaging your online reputation and costing your marketing budget dearly. While SEO elements should be built into your Social Media efforts, letting an SEO specialist build and execute your Social Media campaigns and strategies is like letting the plumber do your electrical work. Continue reading »

Is Harper listening?

That is a great question and I really have to wonder if Harper is listening to the conversations happening online? It would seem that he is ignoring or discounting the online conversation and pushing forward with his own agenda ignoring not only those who elected him but those who are fed up with his inability to lead. Continue reading »

Theres SEO, But what about SMO?

SMO you may be asking yourself, what is that? Social Media Optimization and at the end of the day it has the same goals as SEO, Increase Traffic!

Now if you have been living under a rock and you’re asking yourself, what is Social Media and how does it or can it affect your business? Well Search Engine Watch defines social media as a category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. And how can it affect your business? Well let’s start with an increase in revenue. Social Media can be an effective marketing channel when used properly. Continue reading »

Do they get Social Media?

So your a company seeking the wisdom of a third party for your impending entry to the world of social media, the question is Does your potential provider get it? Continue reading »