This issue is becoming increasingly important to both large and small businesses. Certainly to governments and increasingly even to non-profit organizations. It can increase exposure when it hits the media, both positively and negatively. It can enhance or hurt your brand. A number of companies offer monitoring solutions though few help beyond monitoring with advice. It’s not just finding out the commentary, it’s knowing what to do with it. Here, we scratch the surface of this issue. Read the rest of this entry →

Small businesses may find better success with Social Media marketing than many traditional tactics. Primarily because they are better able to build close relationships and engage in a conversation that will win them increased loyalty and help secure ongoing cash flow. But how to engage? Read the rest of this entry →

The noise is unreal, so many conversations, questions and pure silliness. The noise is Twitter and the question is how do you listen and participate?

Noise? Well last night I got to thinking, How do Twitter users manage all the noise? Now to be more specific I will use Guy Kawasaki and Robert Scoble as an example. Read the rest of this entry →

SEO companies will tell you that Social Media should be a key element of your SEO strategy. This could be a huge mistake that  leads to damaging your online reputation and costing your marketing budget dearly. While SEO elements should be built into your Social Media efforts, letting an SEO specialist build and execute your Social Media campaigns and strategies is like letting the plumber do your electrical work. Read the rest of this entry →