Social Overload!

Jan. 11, 2012 by

The impending collapse of social networks. While it is a harsh assessment, it’s is a reality. With the number of social networks ever increasing and the amount of time people

Keep The Sales Manager Away From Social Media

Jun. 23, 2011 by

Sales is, for the most part, an ongoing, time-sensitive measurable. On a daily, weekly, monthly and quarterly basis a CEO is always looking at the sales numbers. Because the purpose

Why CFO’s Should Care About The Web

Jan. 29, 2011 by

CFO’s, VP Finance, Comptrollers… they all have a fundamental interest in their company’s online activity which is essentially “how much is it costing and are we making money?” which is

Do You Value Your Audience Online?

Apr. 27, 2010 by

The majority of businesses and organizations view the Web simply as a marketing channel and therefore focus on the two priorities of marketing – get and keep customers. Rightly so.

Measuring Social Media: An Approach

Apr. 18, 2010 by

There are a lot of Web analytics services out there, from free Google Analytics to paid for, installed-on-server software applications. You can have colourful dashboards and cut the numbers every