The majority of businesses and organizations view the Web simply as a marketing channel and therefore focus on the two priorities of marketing – get and keep customers. Rightly so. If a business isn’t generating a profit then it’s a charitable organization, not a business. But the Web brings greater value to a business than just paying customers. A business has always had many audiences; employees, shareholders, analysts. They all add value to the business, just not in direct monetary terms measured as “sales.” But these audiences provide influence and brand value. Today, with the Web and devices that connect to the Web, these audiences have a whole new value level. Read the rest of this entry →

There are a lot of Web analytics services out there, from free Google Analytics to paid for, installed-on-server software applications. You can have colourful dashboards and cut the numbers every which way from Sunday. But what about Social Media? There are not really any standards for basic Web analytics beyond the generally accepted Page Views, Bounce Rate, Unique Visitors and Click-Throughs. But even those can be hard to measure given how people come to a site now. When it comes to Social Media, how do you really know what to track? With the research and our (MediaBadger) experience, we believe the following are some starting points. Read the rest of this entry →

A blog post that is a work in progress. Thoughts, Ramblings and Opinions on Googles Buzz. What are your thoughts and who will be next to enter the social fray?I had asked the question a few days ago “Google Buzz will it go anywhere” and thinking about it now, I think it will.

The Google Buzz has definitely created a buzz, and is acclaimed to be one of the smart moves by Google. Buzz is not a competitor to Twitter, Facebook or other social platforms, but rather a gateway, something to aggregate your social existence in one space and further share with the web.

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Blogging was looked at as a time-pass few years back, but nobody ever imagined that it would ever turn into a serious full time business. Today, thousands (or rather millions) of successful bloggers and cyber entrepreneurs are running online businesses and minting money without manufacturing or selling anything!

Over time, the concept of social networking evolved, and in the present day scenario, Social Media has become equivalent to an open lottery ticket to boost up the popularity of your online business, blog or website. Read the rest of this entry →