When Do You Stop Doing SEO Work?

Well, never really. One of the challenges faced by many organizations is that they only implement SEO by campaign, say for a particular microsite or just to get rankings up under key terms and keywords. Then they take a look at all the time and money they’ve spent and may think a) we’re done now and b) we can’t keep spending like this. Well, sort of. The key is to look at SEO as part of a whole in your marketing efforts and how it relates not just to marketing the site, but the tie-ins to the other parts of your company. There are some other key considerations and it all has to do with planning. Continue reading »

Next step marketing your business online!

But are you ready?

Every week I get requests from companies who want to launch PPC campaigns or work to make their site more search engine friendly and really they are not ready. Companies sell PPC and SEO services all the time to companies that just are not ready to be investing in getting more traffic to their website.

Continue reading »

Theres SEO, But what about SMO?

SMO you may be asking yourself, what is that? Social Media Optimization and at the end of the day it has the same goals as SEO, Increase Traffic!

Now if you have been living under a rock and you’re asking yourself, what is Social Media and how does it or can it affect your business? Well Search Engine Watch defines social media as a category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. And how can it affect your business? Well let’s start with an increase in revenue. Social Media can be an effective marketing channel when used properly. Continue reading »

Do they get Social Media?

So your a company seeking the wisdom of a third party for your impending entry to the world of social media, the question is Does your potential provider get it? Continue reading »

Working in London

Out of Nova Scotia for two weeks I have just finished my first week here in the city of London! The time has been great here and the client and their staff have been wonderful. If you are at all curious I am working in London with a leading web based business development portal helping them sort out their internet marketing and ppc strategy. Fun work, sort of… A lot of reading and analyzing data to sort out existing issues, developing a plan of action to improve and kicking off the process. Continue reading »