Have you ever wondered what results in high conversions? Is it a successful marketing campaign, lot of search engine traffic, clicks on ads, or hundreds and thousands of back-links?

Well, in reality all the above-mentioned things can only drive a lot of traffic to your blog/websites, but it will never improve the conversion rate. The most important aspect behind higher conversions is an SEO-friendly web design. We’re not talking about the on-page SEO and working on Meta tags (you must have done it already, if you’re getting high traffic), but rather about the importance of using the right fonts, ad placement, and user-friendliness of the website. Read the rest of this entry →

Blogging was looked at as a time-pass few years back, but nobody ever imagined that it would ever turn into a serious full time business. Today, thousands (or rather millions) of successful bloggers and cyber entrepreneurs are running online businesses and minting money without manufacturing or selling anything!

Over time, the concept of social networking evolved, and in the present day scenario, Social Media has become equivalent to an open lottery ticket to boost up the popularity of your online business, blog or website. Read the rest of this entry →

Search Engine Optimization (SEO) is a vital part of your Web marketing best practices. We’ve done enough audits for clients on SEO campaigns and their SEO strategies, and the companies that implement SEO projects to notice an interesting factor. We call this SEO Anxiety. It happens just about a day or two after an SEO campaign or project concludes and often several weeks later. SEO Anxiety is usually found at senior management levels by CFO’s, CEO’s and SVP’s who know an SEO project, perhaps very expensive, is underway. So what is SEO Anxiety? Read the rest of this entry →