Importance of SEO Friendly Web Design

Have you ever wondered what results in high conversions? Is it a successful marketing campaign, lot of search engine traffic, clicks on ads, or hundreds and thousands of back-links?

Well, in reality all the above-mentioned things can only drive a lot of traffic to your blog/websites, but it will never improve the conversion rate. The most important aspect behind higher conversions is an SEO-friendly web design. We’re not talking about the on-page SEO and working on Meta tags (you must have done it already, if you’re getting high traffic), but rather about the importance of using the right fonts, ad placement, and user-friendliness of the website. Continue reading »

Social Rambling, Improved Conversion Rates and Traffic

Blogging was looked at as a time-pass few years back, but nobody ever imagined that it would ever turn into a serious full time business. Today, thousands (or rather millions) of successful bloggers and cyber entrepreneurs are running online businesses and minting money without manufacturing or selling anything!

Over time, the concept of social networking evolved, and in the present day scenario, Social Media has become equivalent to an open lottery ticket to boost up the popularity of your online business, blog or website. Continue reading »

SEO Anxiety? Aren’t Results Instant?

Search Engine Optimization (SEO) is a vital part of your Web marketing best practices. We’ve done enough audits for clients on SEO campaigns and their SEO strategies, and the companies that implement SEO projects to notice an interesting factor. We call this SEO Anxiety. It happens just about a day or two after an SEO campaign or project concludes and often several weeks later. SEO Anxiety is usually found at senior management levels by CFO’s, CEO’s and SVP’s who know an SEO project, perhaps very expensive, is underway. So what is SEO Anxiety? Continue reading »

The Commodotization of Search Marketing?

Something becomes a commodity when the supply becomes widely available through increased sources. A few years ago, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) services were fairly exclusive offerings. Ten years ago, the concept of SEO and SEM were almost non-existent. At some point, someone connected the fact that people start looking for products and services through search engines first. The Search Engine is the High Street of the Web. An industry was born. Continue reading »

Is Social Media Part of an SEO Strategy?

SEO companies will tell you that Social Media should be a key element of your SEO strategy. This could be a huge mistake that  leads to damaging your online reputation and costing your marketing budget dearly. While SEO elements should be built into your Social Media efforts, letting an SEO specialist build and execute your Social Media campaigns and strategies is like letting the plumber do your electrical work. Continue reading »