Social Overload!

The impending collapse of social networks. While it is a harsh assessment, it’s is a reality. With the number of social networks ever increasing and the amount of time people and companies have to participate remaining the same, networks are bound to suffer.

If you read new media blogs, news sites etc, they frequently report on these networks. Number of users etc etc … What would be an interesting stat to see … How is growth sustained and what % of users actually stay on to become active participants.

Looking at the networks I personally participate in and the list is ridiculous. Starting with the ones I use the most:

• Twitter
• Linkedin
• Facebook
• Kiltr
• AngelList
• Google+
• Chime.in
• Pinterest
• Orkut
• Tumblr
• Path
• a variety of blog platforms and the list goes on.

All of these networks are vying for a users time, time that in all respects becomes more and more valuable as work loads, social networks and personal commitments increase. How then do the networks survive or are they building a unique offering or application in hopes that they get bought out.

Looking at the latest to make a big splash, Google. Will it become another leading social network or will it become another Orkut that primarily serves a niche market? Only time will tell. The growth numbers, while impressive, fail to tell the whole story. What would be interesting is … How many of the 60 million+ users actually participate on a regular basis?

I’m sure in 2012 dozens of new social tools, applications or items of distraction will appear and at the same time many more will fall, be bought out or never see the light of day on the net.

Social media has effectively changed the way we live, do business and has impacted our lifestyles. Both good and bad has come from social media and with the ever increasing selection, both the users and some networks will suffer from the Social Overload.Yet another quick blog post and I really should get back into doing these on a regular basis. However both social media and other commitments have me going in many different directions. Going to make more of an effort in 2012 to post more entries here and over at Thunking.net …

Happy New Year, Look forward to seeing your thoughts on the subject.

Time and not enough of it!

Ever since moving back to Canada and kicking off the new job, social media has almost taken a back seat to my insane work schedule. Never ending work, travel and more work. Need to find the happy medium and get back into the swing of things here on the blog and on the likes of Twitter and Facebook.

How do you manage your social media presence amongst a very busy schedule?

In October I intend on jumping back into both my blogs full tilt. Digital Marketing here and more random Thoughts over at Thunking.net. Really I’ll be blogging some travels as it looks like I’ll be venturing out west to tour a number of hotels from Calgary to High Level, stopping in between to take photos and write a little. If your at all interested in seeing these travels to come, visit www.thunking.net.

Back to writing at least once a week here and the same on Thunking.net

Google Buzz ….

A blog post that is a work in progress. Thoughts, Ramblings and Opinions on Googles Buzz. What are your thoughts and who will be next to enter the social fray?I had asked the question a few days ago “Google Buzz will it go anywhere” and thinking about it now, I think it will.

The Google Buzz has definitely created a buzz, and is acclaimed to be one of the smart moves by Google. Buzz is not a competitor to Twitter, Facebook or other social platforms, but rather a gateway, something to aggregate your social existence in one space and further share with the web.

Continue reading »

And 2009 is gone …

I know its a late post, but I’ve been somewhat busy. Spent part of 2009 living in Nova Scotia and then bam finished off the year living in London as the CMO of a multi national pet dot com. Its been a crazy ride and one that continues to develop daily. I am looking forward to 2010, the work, the projects and the travel. Continue reading »

Social Media, Strategy, Cats and Dogs ….

Back in London (the UK for those that were not aware) and have been going full on 16+ hours a day since taking on the CMO role at a fantastic start up (www.medicanimal.com). From meeting and socializing with Google in Dublin Ireland to meeting with some of the largest portals in the world, this role is a continuous challenge and one that I am enjoying. Continue reading »