Your taking the leap, your going to allocate a portion of your marketing spend to advertising on the internet. Pay per click the most obvious choice is also probably involved in the most internet marketing blunders I’ve seen. For some reason companies think if they throw money at it success will follow, when really there are steps that must be taken to ensure your foray into PPC is worthwhile. What are some of the biggest issues I see on a regular basis, the margins and data. Read the rest of this entry →

But are you ready?

Every week I get requests from companies who want to launch PPC campaigns or work to make their site more search engine friendly and really they are not ready. Companies sell PPC and SEO services all the time to companies that just are not ready to be investing in getting more traffic to their website.

Read the rest of this entry →

Out of Nova Scotia for two weeks I have just finished my first week here in the city of London! The time has been great here and the client and their staff have been wonderful. If you are at all curious I am working in London with a leading web based business development portal helping them sort out their internet marketing and ppc strategy. Fun work, sort of… A lot of reading and analyzing data to sort out existing issues, developing a plan of action to improve and kicking off the process. Read the rest of this entry →

Lately I’ve been getting more requests from clients to talk with them on the ever important issue of click fraud and the negative effects it has on businesses. In most cases the first question raised is “What is click Fraud” and I would say the shortest to the point answer is “The act of purposely clicking ad listings without intending to buy from the advertiser.” Read the rest of this entry →