But are you ready?
Every week I get requests from companies who want to launch PPC campaigns or work to make their site more search engine friendly and really they are not ready. Companies sell PPC and SEO services all the time to companies that just are not ready to be investing in getting more traffic to their website.
Out of Nova Scotia for two weeks I have just finished my first week here in the city of London! The time has been great here and the client and their staff have been wonderful. If you are at all curious I am working in London with a leading web based business development portal helping them sort out their internet marketing and ppc strategy. Fun work, sort of… A lot of reading and analyzing data to sort out existing issues, developing a plan of action to improve and kicking off the process. Read the rest of this entry →
Lately I’ve been getting more requests from clients to talk with them on the ever important issue of click fraud and the negative effects it has on businesses. In most cases the first question raised is “What is click Fraud” and I would say the shortest to the point answer is “The act of purposely clicking ad listings without intending to buy from the advertiser.” Read the rest of this entry →
While searching the web today I came across Podium Digital another SEM provider making a go at it here in Atlantic Canada. At first glance the company seems to have…. Well dropped the ball so to say! If you go to their site you are greeted with:
PPC tips, these are useful but they are targeted to a specific type of seller and product. If your trying to move a mass produced product these tips probably are not for you.
Now onto the good stuff (I think it’s good anyways).
Are you on a constant lookout for great PPC advertising tips? PPC marketing can be effective as an advertising tool if done right. Marketers often use PPC marketing in a wrong way which results in financial losses and huge disappointments. I am going to pick up some useful PPC advertising tips that should help your ROI. Read the rest of this entry →
