Pay-Per-Click advertising is not as easy at it used to be. Yet it’s become a vital component of an overall marketing strategy. Over 40% of Fortune 500 companies are increasing their online advertising spend in 2008 according to an eMarketer survey. That’s billions of dollars. Ad words can be found in search results, on blogs, …
Your taking the leap, your going to allocate a portion of your marketing spend to advertising on the internet. Pay per click the most obvious choice is also probably involved in the most internet marketing blunders I’ve seen. For some reason companies think if they throw money at it success will follow, when really there …
But are you ready? Every week I get requests from companies who want to launch PPC campaigns or work to make their site more search engine friendly and really they are not ready. Companies sell PPC and SEO services all the time to companies that just are not ready to be investing in getting more …
Out of Nova Scotia for two weeks I have just finished my first week here in the city of London! The time has been great here and the client and their staff have been wonderful. If you are at all curious I am working in London with a leading web based business development portal helping …
Lately I’ve been getting more requests from clients to talk with them on the ever important issue of click fraud and the negative effects it has on businesses. In most cases the first question raised is “What is click Fraud” and I would say the shortest to the point answer is “The act of purposely …
