Search Engine Optimization (SEO) is a vital part of your Web marketing best practices. We’ve done enough audits for clients on SEO campaigns and their SEO strategies, and the companies that implement SEO projects to notice an interesting factor. We call this SEO Anxiety. It happens just about a day or two after an SEO campaign or project concludes and often several weeks later. SEO Anxiety is usually found at senior management levels by CFO’s, CEO’s and SVP’s who know an SEO project, perhaps very expensive, is underway. So what is SEO Anxiety? Read the rest of this entry →

Small businesses may find better success with Social Media marketing than many traditional tactics. Primarily because they are better able to build close relationships and engage in a conversation that will win them increased loyalty and help secure ongoing cash flow. But how to engage? Read the rest of this entry →

Well, never really. One of the challenges faced by many organizations is that they only implement SEO by campaign, say for a particular microsite or just to get rankings up under key terms and keywords. Then they take a look at all the time and money they’ve spent and may think a) we’re done now and b) we can’t keep spending like this. Well, sort of. The key is to look at SEO as part of a whole in your marketing efforts and how it relates not just to marketing the site, but the tie-ins to the other parts of your company. There are some other key considerations and it all has to do with planning. Read the rest of this entry →

But are you ready?

Every week I get requests from companies who want to launch PPC campaigns or work to make their site more search engine friendly and really they are not ready. Companies sell PPC and SEO services all the time to companies that just are not ready to be investing in getting more traffic to their website.

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