Keep The Sales Manager Away From Social Media
Sales is, for the most part, an ongoing, time-sensitive measurable. On a daily, weekly, monthly and quarterly basis a CEO is always looking at the sales numbers. Because the purpose of a business is to make a profit. Otherwise you’re a charitable organization. I’ve seen a lot of expectation that because Social Media seems to be so “instant” with services like Twitter or Facebook, it should be able to bring instant sales results. The Multi-Level Marketing crowd certainly seems to think so. But it isn’t. Continue reading »
The Web Frees Up The IT Budget
Time to build that onerous software application and deploy it across the Enterprise network. That means a big budget expenditure, RFP’s, vendor evaluations, securing project leaders and developers and massive project management plans and on and on. This is about to change. In fact, soon it won’t be about programmers at all, and frankly, as CIO or COO you won’t care really what the “technology platform” is. Or where it is. Okay, maybe you’ll care where it is. With Cloud Computing, Social Media Applications and Web 2.0 technologies a fundamental shift is occurring in business thinking about IT infrastructure and costs. Continue reading »
Why Traditional Companies Fail With the Web
A company builds a website, they build it to sell products directly or generate leads for the sales team, perhaps to communicate financial results to shareholders. Performance is measured in unit sales or leads generated. Yet this is a failure today. Some companies do the same, and don’t experience expected mass growth in sales and think their Website has failed, so they cut the budget. Yet some companies excel on the Web, but they have done something that many companies still don’t do. What is it? What is the key missing element in why many companies view their websites or web efforts as failures or only marginally successful? Continue reading »
Social Media, Strategy, Cats and Dogs ….
Back in London (the UK for those that were not aware) and have been going full on 16+ hours a day since taking on the CMO role at a fantastic start up (www.medicanimal.com). From meeting and socializing with Google in Dublin Ireland to meeting with some of the largest portals in the world, this role is a continuous challenge and one that I am enjoying. Continue reading »
The Commodotization of Search Marketing?
Something becomes a commodity when the supply becomes widely available through increased sources. A few years ago, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) services were fairly exclusive offerings. Ten years ago, the concept of SEO and SEM were almost non-existent. At some point, someone connected the fact that people start looking for products and services through search engines first. The Search Engine is the High Street of the Web. An industry was born. Continue reading »
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