Back in London (the UK for those that were not aware) and have been going full on 16+ hours a day since taking on the CMO role at a fantastic start up (www.medicanimal.com). From meeting and socializing with Google in Dublin Ireland to meeting with some of the largest portals in the world, this role is a continuous challenge and one that I am enjoying. Read the rest of this entry →

Something becomes a commodity when the supply becomes widely available through increased sources. A few years ago, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) services were fairly exclusive offerings. Ten years ago, the concept of SEO and SEM were almost non-existent. At some point, someone connected the fact that people start looking for products and services through search engines first. The Search Engine is the High Street of the Web. An industry was born. Read the rest of this entry →

But are you ready?

Every week I get requests from companies who want to launch PPC campaigns or work to make their site more search engine friendly and really they are not ready. Companies sell PPC and SEO services all the time to companies that just are not ready to be investing in getting more traffic to their website.

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So your a company seeking the wisdom of a third party for your impending entry to the world of social media, the question is Does your potential provider get it? Read the rest of this entry →