So you’ve made the decision to implement Web analytics. Or perhaps marketing is providing some colourful dashboard reports for use in management meetings, but you’re wondering about more than just campaign successes. Web analytics are your organizations best Leading Indicator for metrics and benchmarking. Read the rest of this entry →

There are a lot of Web analytics services out there, from free Google Analytics to paid for, installed-on-server software applications. You can have colourful dashboards and cut the numbers every which way from Sunday. But what about Social Media? There are not really any standards for basic Web analytics beyond the generally accepted Page Views, Bounce Rate, Unique Visitors and Click-Throughs. But even those can be hard to measure given how people come to a site now. When it comes to Social Media, how do you really know what to track? With the research and our (MediaBadger) experience, we believe the following are some starting points. Read the rest of this entry →

Key Performance Indicators or KPI’s as anyone who has implemented them or is responsible for their ongoing management can tell you, are painful at the best of times. But KPI’s can play a vital role in the strategic management of an organization large or small. One of the biggest challenges with KPI’s is where the metrics come from and how they are integrated. an ERP program, once successfully running (are they ever?) can be a prime source for data. As the Web becomes more entangled into businesses, KPI data will presumably become easier. We have found that Web Analytics data, properly used, can be used as a Leading Indicator in your KPI program. Read the rest of this entry →

So your a company seeking the wisdom of a third party for your impending entry to the world of social media, the question is Does your potential provider get it? Read the rest of this entry →