Key Performance Indicators or KPI’s as anyone who has implemented them or is responsible for their ongoing management can tell you, are painful at the best of times. But KPI’s can play a vital role in the strategic management of an organization large or small. One of the biggest challenges with KPI’s is where the metrics come from and how they are integrated. an ERP program, once successfully running (are they ever?) can be a prime source for data. As the Web becomes more entangled into businesses, KPI data will presumably become easier. We have found that Web Analytics data, properly used, can be used as a Leading Indicator in your KPI program. Read the rest of this entry →

So your a company seeking the wisdom of a third party for your impending entry to the world of social media, the question is Does your potential provider get it? Read the rest of this entry →

I haven’t been blogging in a few days and I haven’t really been blogging about topics/companies/people lately. Anyways I was reading the newspaper today and noticed something in one of the stories. A company referencing hits as a key traffic indicator and really I’d like to point out something hits don’t mean a thing. Take the word hits and move the S to the front and you have the value of hits.

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