I know its a late post, but I’ve been somewhat busy. Spent part of 2009 living in Nova Scotia and then bam finished off the year living in London as the CMO of a multi national pet dot com. Its been a crazy ride and one that continues to develop daily. I am looking forward to 2010, the work, the projects and the travel. Read the rest of this entry →

Used to be that the IT guys ran the Web decisions at the company. They were the ones who could install and maintain the server and keep things running, changing DNS settings and ensuring things ran smoothly. Then around 1999, the marketing folks got a foot further in the door. By 2003, marketing was solidly entrenched. In online businesses, marketing had held sway for much longer. But the underlying technology has changed drastically in the past few years. Today, even a large enterprise can have non-technical people set-up, maintain and operate a complex website with many engagement tools and applications. So who should be setting Web policy for the company? Marketing? It? Finance? HR? Read the rest of this entry →

Pay Per Click (PPC) is a fast way to promote your website for a particular time and for a targeted keyword whereas SEO is a process to optimize your website to generate targeted traffic through organic search results. Both are popular sources for increasing awareness and visibility but which one is more fruitful in terms of profitability and time consumption, has always been a topic of debate.

PPC has more admirers as it follows the rules of traditional advertising. The result is quick and can be tracked easily. In a recent study based on conversion rates i.e. converting leads or site traffic into sales, it’s established that SEO is ahead in conversion percentage because of the quality of content provided by SEO writers and its wide scope of availability on web. While in average order value and on-site time consumption PPC stands out as an all time winner. Along with that PPC is the first choice for a quick online presence and immediate feedback. Also, PPC is ideal when there is no ramp up time, no pipeline projects or when one wants to introduce some trial projects. Read the rest of this entry →

Matt Cutts, the head of Google’s webspam team, suggested that page speed will soon become a ranking factor in Google search results. Speed has been a consistent factor for comapnies for quite some time now. It is quite evident that Google is giving considerable importance to page speed after all, to improve the user experience by delivering the best possible results. The quicker Google can crawl you, the quicker your results will appear. Read the rest of this entry →